Quality is in the Name.

Blaupunkt's 100 year journey.

1924

“Ideal”, a radio manufacturer was first founded in Berlin when radio was still in its infancy. Every unit was carefully tested and labeled with a seal of quality, the blue dot. It did not take long before customers simply asked for the “mit dem Blaupunkt” products. The blue dot quickly became known as a symbol of outstanding quality.

Later, embracing this symbol of quality as our strength, we made it into our new company name:
BLAUPUNKT.

1932

The first car radio in the world was launched by BLAUPUNKT.

1923 to 1940s

It all started with the blue dot.

Blaupunkt began its journey with iconic products like headphones, car radios, and world receivers. marking the start of a legacy defined by quality, innovation, and precision.

1950s to 1997

Decades of innovation and expansion followed.
The brand evolved into a global name in consumer electronics, pioneering advancements in TV, video, audio, video recording, and professional studio equipment. Blaupunkt also became a leader in car audio, navigation, and telematic systems, shaping the future of in-vehicle entertainment.

1997 to 2008

The advantage in your car.
Over time, Blaupunkt refined its focus on automotive excellence, specializing in in-vehicle entertainment, GPS solutions, and premium systems for professional coaches and trucks. This dedication set new benchmarks for performance and reliability on the road.

Since 2009

Enjoy it. The Blaupunkt global brand community.
Today, “The advantage in your car” has grown into “The advantage in your life.” Blaupunkt now offers a diverse range of consumer electronics, home appliances, security solutions, and wellness products, bringing trusted innovation to every aspect of modern living.

Blaupunkt Brand FAQs

Blaupunkt boasts over a century of German engineering heritage, established in 1923. Originally recognized for its 'blue dot' quality seal, this legacy signifies pioneering innovation and robust reliability. In the EV charging sector, this rich history translates into charging solutions built with meticulous attention to detail, durability, and performance, drawing directly from decades of automotive and electronics expertise.

Blaupunkt was a subsidiary of Robert Bosch GmbH for many decades, during which it solidified its position as a leading automotive electronics supplier, particularly in car radios and navigation systems. Following a strategic restructuring, Bosch divested Blaupunkt, leading to its current global licensing model. This evolution allowed the brand to extend its trusted name and quality standards across a broader range of high-tech product categories, including advanced EV charging infrastructure.

Blaupunkt was instrumental in defining in-car entertainment, introducing the world's first car radio in 1932. Later Blaupunkt radios were factory-fitted or standard dealer options in classic German vehicles from brands such as Porsche, Mercedes-Benz, BMW, and Volkswagen, further strengthening our reputation. This legacy of inseparable integration with renowned German car brands and consumer trust is a cornerstone of our brand identity.

Today, Blaupunkt operates under a robust global licensing model. This strategic approach partners the Blaupunkt brand with leading manufacturers in specific product categories, such as EV charging infrastructure. These licensees develop and market products under the Blaupunkt name, adhering strictly to our overarching brand guidelines, design principles, and engineering specifications, ensuring consistent quality and brand representation globally.

Maintaining our premium quality is paramount, even within a licensed model. Blaupunkt implements stringent quality control protocols, including detailed technical specifications, design approval processes, material standards, and regular audits of manufacturing facilities. Every Blaupunkt EV charging solution undergoes rigorous testing and certification to meet and exceed international safety and performance standards.